COVERGIRL
Clean Fresh Yummy Gloss Plumper
2024
COVERGIRL’s iconic Clean Fresh Yummy Gloss reimagined as a plumping gloss without the burn.
Assisted with the creation of assets across ecommerce and digital marketing (email + social media).
Team COVERGIRL
Creative Director - Carly Hayes
Art Director - Allison Insel
Digital Design, Manager - Nathalie Carrasco
Photographers - Alex Bohn & Tory Rust
Video Director - Clara Goldfarb
Production - Nowheelies
covergirl.com
Digital Design (Marketing, Ecommerce, Web, Social)
Video Editing
Art Direction Support
Image retouching direction
Asst. creative and campaign concepting
Digital Assets - Ecommerce
Digital Marketing - Email
Social Media